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White Label Telegram Stars platform: under your own brand

With White Label sell Stars, Premium and Gifts under your own brand, name and design — StarsPaymee API on the backend, Click and SBP payments. Who it's for, steps and 18 Q&A.

Short answer

White Label is a ready platform under your own brand, name and design, with StarsPaymee's API and infrastructure on the backend. You sell Stars, Premium and Gifts in your bot/site, while technical delivery, payments (Click/SBP) and statuses are managed automatically on the StarsPaymee side.

What is White Label?

White Label is when one company's product/technology is offered by another brand under its own name. In the StarsPaymee context this is a full platform under your brand: the customer sees you, but delivery, price updates and payment integration run through the StarsPaymee API.

What's in White Label?
  • Your brand name, logo and design.
  • Selling Stars, Premium, Gifts — under one API.
  • Click, Payme and SBP payment integration.
  • Auto‑delivery and webhook.
  • Reseller price — your markup.

Who benefits?

Brand builders

Recognition under your own name — StarsPaymee carries the technical load.

Large resellers

A stable API and statuses for a multi‑customer flow.

Agencies

Present it to clients as «your platform».

Fast launchers

A fast start with ready infrastructure instead of building from scratch.

How does it start?

  1. 1. Request and agreementThrough Business you agree the White Label terms.
  2. 2. BrandingName, logo, colors and domain are configured.
  3. 3. IntegrationThe API and payment (Click/SBP) are connected, catalog and price are set.
  4. 4. LaunchYou test in Sandbox, switch to production and start selling.

Want a platform under your own brand? Contact Business.

@StarsPaymee_bot

See also: the reseller program, Reseller vs White Label and Stars API.

Sources

Frequently asked questions

What is White Label?
A ready platform under your brand; on the backend — StarsPaymee's API and infrastructure.
Who does the customer see?
Only your brand — the name, logo and design are yours.
What do I sell?
Stars, Premium and Gifts — under one API; payment via Click/Payme/SBP.
Is there payment integration?
Yes. Click, Payme and SBP (rubles) integrations are included.
Do I set my own price?
Yes. As a reseller you sell with your own markup.
Who carries the technical load?
Delivery, statuses and the API — automatically on the StarsPaymee side.
Will it be my domain?
Yes. Your domain and brand are configured.
How fast does it launch?
Faster than from scratch, thanks to ready infrastructure; terms depend on volume.
Is there a Sandbox?
Yes. Testing before switching to production.
How is it different from a reseller?
A reseller sells; White Label is a fully branded platform. More in a separate article.
How much does it cost?
Terms depend on volume and capabilities; confirmed with Business.
Is there support?
Yes, @StarsPaymeeSupport and the Business team.
Is there statistics?
Yes. Orders and payments are tracked by ID.
Can I sell in rubles?
Yes. Ruble payment is included via SBP.
What about security?
The API key is server‑side; protected by signature and token.
Is documentation provided?
Yes. Integration and branding instructions.
Can I serve many customers?
Yes. Designed for a multi‑customer flow.
How do I start?
Submit a request on the StarsPaymee Business page.

Start under your own brand

Through StarsPaymee Business, build a White Label platform — we carry the technical load.

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